Cookies and Tracking Policy

Home/Cookies and Tracking Policy

MALECARE Cookies & Tracking Technologies Policy

Malecare, Inc. (“Malecare,” “we,” “our,” or “us”) maintains our websites , , our related mobile application, Cancergraph, and our other services, (collectively, the “Site”). We, along with our vendors, use a variety of technologies to learn more about how people use the Site. You can find out more about these technologies and how to control them in the information below. This policy forms part of the Malecare Privacy Policy.

  1. Cookies and Other Tracking Technologies: How We Use Them
  2. Your Cookie Choices & How to Opt-Out
  3. Cookies and Tracking Technologies Used On Malecare
    Online Services
  4. Definitions
  5. Contact Us

Like many organizations, we use cookies and other tracking technologies on our Site (referred to together from this point forward as “cookies,” unless otherwise stated) including HTTP cookies, HTML5 local storage, web beacons/GIFs, embedded scripts and e-tags/cache browsers as defined below.

We may use cookies for a variety of purposes and to enhance your online experience, for example, by storing your viewing preferences from a previous use of our Site, for when you later return to the Site.

We use both session and persistent tracking technologies. Tracking technologies (e.g., cookies) can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).

We also use first and third-party cookies. First party cookies are used and controlled by us to provide services on the Site. Third-party cookies are controlled by third-parties, mostly for the purpose of analytics.

In particular, our Site uses the following categories of cookies:

  • Strictly Necessary Cookies: These are cookies which are needed to provide services and features you have specifically requested. We may use cookies and tracking technologies to prevent fraudulent activity, improve security, for system administration, and/or to allow you to make use of payment processing functionality.  We are not required to obtain your consent for cookies that are strictly necessary.


  • Analytics and Performance‑Related Cookies: We may use cookies to assess the performance of our Site, including as part of our analytic practices to improve the content offered through the Site. These cookies may be used to prevent fraudulent activity and improve security.


  • Functionality‑Related Cookies: We may use cookies to tell us, for example, whether you have visited the Site before or if you are a new visitor and to help us store user settings and preferences to enable functionality.


  • Social Media Cookies: We may use social plugins on our Site. The social plugins used on the Site are hosted by a social media network such as Facebook and your browser therefore sends this cookie data to that social media network when loading the social plugin inside your browser. These data contain information on your use of the Site. In case you are registered with the social media network, the data may be associated with your data already stored in the social media network. We do not control any third-party social network’s operation of cookies.

By using our Site you consent to the use of cookies and tracking technologies and the corresponding processing of information. You can withdraw your consent at any time by deleting placed cookies and disabling cookies in your browser. For further information about our use of cookies and tracking technologies and your opt-out choices, see Your Cookie Choices & How to Opt-Out . See Section 3 for details of each type of cookie used on Malecare’s Site.


You can choose whether to accept the use of cookies, and you can exercise your rights as explained below.

Most browsers are initially set up to accept HTTP Cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies and how to disable existing cookies. For more information about HTTP cookies and how to disable them, you can consult the information at and

Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser please consult the browser’s website (often in the Help section).

Please note, however, that without HTTP cookies and HTML5 local storage, you may not be able to take full advantage of all our Site features and some parts of the Site may not function properly.


The following table sets out details of the individual cookies we use and the purposes for which we use them:

We provide the chart below as a courtesy for all users but we are not obligated to maintain or update it. We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. You may obtain information on the policies and practices of the third-parties below that collect information from you on our Site, and in some instances opt-out of certain of their activities, as follows:

Party Service For More Information Privacy
Malecare Security Security cookies are used for security controls and checks. N/A
Malecare SessionID Session cookies are used to maintain the state of your visit to the Site. They are deleted when the browser is closed. N/A
Malecare Payment functionality These cookies remember your payment information and are deleted when the browser is closed. N/A
Google Analytics

Google acts as our data processor on our behalf.




Google Analytics Site:


Our websites uses Google Analytics. Google Analytics is a web analytics service provided by Google, Inc., of Mountain View, CA 94043, U.S.A. (“Google”). Google Analytics uses cookies, i.e., text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of our website are generally transmitted to, and stored on, a server of Google located in the U.S.A. As we are using Google Analytics’ “_anonymizeIp()” function, your IP address will be shortened within members states of the European Union or in other states of the European Economic Area before transmission. It is only in exceptional circumstances that your IP address is transmitted to the U.S.A. and shortened there. Google will use the information on our behalf to analyze your use of the website, to compile reports on website activity, and to provide us with additional services related to the use of the website as well as Internet use. The IP address collected within the framework of Google Analytics will not be combined with other Google data.

You will find further information on Google and Google Analytics at, and Google’s Privacy Policy at or

You can use your browser settings to prevent the acceptance and storage of new cookies. Should you disagree with the analysis of your use of our website you can also deactivate Google Analytics and thus declare your objection to the collection and processing of the respective data. To do this, please download and install the browser plugin that Google provides for this purpose. The plugin is available at:

Once the plugin has been installed, it will prevent the recollection of the data related to your use of our website that has been generated by the cookie (including your IP address) as well as the processing of the data by Google.

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:

<a href=“javascript:gaOptout()“>Disable Google Analytics</a>


Some users may access the Site with a mobile device. Such users may not be able to deactivate cookies or alter web browser settings.

Facebook Connect Social Plugin
Twitter Button Social Plugin


Cookies A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), and HTML5.


Embedded Script


An embedded script is programming code that is designed to collect information about your interactions with the online service, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the online service, and is deactivated or deleted thereafter.


ETag, or entity tag A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of device identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.


Unique Device ID The unique series of numbers and letters assigned to your device.


Unique Device Tokens For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token (think of it as an address) from the app platform (e.g., Apple and Google).


Web Beacons Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our Site’s pages and messages.  Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or email can act as a web beacon.


Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user’s computer hard drive, clear GIFs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.


For any queries in relation to this Cookies and Tracking Technologies Policy please contact us at at Third Floor, 85 Delancey Street, New York, NY 10002.